Annual Endowment Report
Telling the Story of Impact
The Endowment Report is a comprehensive, year-long effort designed to showcase the impact of donor support related to Clemson University’s Endowment Fund. I coordinate and art direct the photoshoots of the different people selected to be featured in a way that highlights their story and ties into the article that is being written. I bring these elements together in a magazine-style publication, drawing on Clemson’s capital campaign, Fiercely Forward: A Campaign For Clemson, to create a bold and cohesive visual narrative. The system extends beyond the publication to include a custom mailing envelope, pocket folder cover, interior page layout and design, alongside supporting materials that present key fund data.
As the project evolved, I led collaboration efforts with an external digital partner, iFolio, to design and build a custom online donor experience of the printed publication, which has since generated valuable engagement insights for future projects. Overall, this work reflects a strategic and hands-on approach to storytelling, design, and execution.
Tools Used:
InDesign, Photoshop, Illustrator, iFolio
The profile groups highlighted throughout the publication (donors, students, and faculty) prioritize one of the three pathways for Clemson’s capital campaign, Fiercely Forward: A Campaign For Clemson.
The donor profiles lean into the pathway of Igniting Change Through Ingenuity, which focuses on the impact the university has on the state of South Carolina and beyond. The student profiles lean into the pathway of Launching Lives of Significance, which focuses on how Clemson ignites purpose in the next generation. Lastly, the faculty profiles lean into the pathways of Unlocking Human Potential, which focuses on how the university’s research uplifts communities.
