Event Brand Experiences
Designing Moments that Connect
These projects highlight how event branding can translate into cohesive, flexible systems across a wide range of deliverables. The visual approaches are shaped by the personality of the donor or the central theme, ensuring each experience feels distinct and intentional while still reinforcing the Clemson University brand. Every creative decision is grounded in strategy, balancing expression with consistency to create meaningful, engaging brand experiences.
Tools Used:
InDesign, Photoshop, Illustrator, Express
Quattlebaum Gift Celebration Events
For these events, the design approach I took focused on reflecting the donor’s character through a refined, cohesive brand system. Inspired by classic Southern elegance, the visuals feel personal and inviting while remaining adaptable for a broad audience. The system extended across invitations, signage, fabric, menus, place settings, and more to create a seamless experience that balances individual personality with the Clemson University brand.
U.S. Military 250th Anniversary event
For this event, my design approach draws on Clemson’s long standing military tradition and pride in educating service members. A pencil illustration of the campus military statue creates a crafted and timeless aesthetic. The system conveys elegance and honor for a distinguished audience and extends across multiple deliverables.