Illustration & Visual Storytelling

Building Brand Through Illustration

In these projects, I have used illustration thoughtfully to extend the Clemson University brand and its sub-brands across a variety of touchpoints. From event materials and self-mailers to campaign merch and donor experiences, each piece is designed with a specific audience in mind, using visual storytelling to capture attention and support clear call to actions. Together, these projects show how illustration can be both expressive and strategic, creating engaging moments that strengthen and expand the brand.